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Omnichannel Retail Report – The Ground Reality

March 14, 2020
Offline vs Online Store

“Although some retailers are still trying to find ROI in their existing IT infrastructure, omnichannel retail brings all the benefits of technology by integrating and optimizing every customer touchpoint.”

“After all, It’s all about the Buyer”

What is the omnichannel retail?

Omnichannel retail is a modern approach that focuses on creating a cohesive shopping experience at every customer touchpoint. It is a new way of integrated marketing where the retailer focuses on providing a seamless shopping experience to its customers. Omni-channel retail utilizes both physical as well as digital marketing channels.

Omnichannel retail is all about integrating and optimizing all of the retail marketing channels. Whereas Multi-channel retailing refers to the company selling via multiple online channels such as eStore, online marketplaces, social media, and brick and mortar stores.

Here are some deep insights into the Report

  1. As compared to other generations, the Gen Z shop 2-3 times more on social channels, with Instagram and Snapchat leading in the segment. Millennials have almost similar interests with Insta and Snapchat. Whereas Gen X prefers to shop on Facebook.
  2. Only 9.6% of Gen Z is reported of shopping in a physical store. The millennials stand at 31.04%, Gen X at 34.21%, and Baby Boomers at 24.56%.
  3. Among all generations, Gen X prefers Facebook the most with 34.21% of them buying via Facebook Social Channel. The Millennials follow Gen X with 29.39% for the same, Baby Boomers stand at 24.56%, and Gen Z at 11.8%.

Why U.S. customers Shop, where they Shop?

The most favorite buying destinations for U.S. customers are Amazon, Branded eCommerce Stores, and Brick-and-Mortar stores. The reasoning behind these preferences is different for every generation. The infographics below contain information about “why they prefer what they prefer”. 

Spoiler: Gen Z refers to product recommendations, Online Advertisements, Social Media for shopping preferences. Also, they visit a brand’s social channels two-time more than average American Customer.

Without further ado, let’s have a look at the report visualization:

Omnichannel Retail Infographics
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